Wingra Direct Staff Photo Sharpening Supplies
The Rust Store
Wisconsin Goods
Socksperts - The Comfy Socks Headquarters
Quality Products Outstanding Service Satisfaction Guaranteed
When you shop with us you can feel confident that the item you purchase is going to work. We do not waste your time with gimmicks or inferior products. We carry only high-quality products that we know will get the job done. We represent a variety of manufacturers and will help you find the best product for your needs. Products are in stock and ready for same-day delivery.
Our success is directly related to our ability to satisfy our customers, so we take customer service very seriously. We are available to answer your questions and will respond to requests in a timely manner. We get your products shipped out as quickly as possible. In fact, if you order by 2 pm CST, your order will ship the same day. If you have questions once you receive your item, just give us a call.
We believe products should work as advertised. We haved tested the products ourselves and stock only items that are high quality and offer good value. We describe our products truthfully and only suggest products that we feel will work for you. We stand behind our products after they arrive at your door. If you are not satisfied with your product, you can return it for a full refund or exchange. There is no restocking fee.

Welcome to Wingra Direct. We own and operate four niche retail websites: The Rust Store, SharpeningSupplies.com, WisconsinGoods.com, and Socksperts. We stock and ship products all over the United States from our centrally located warehouse in Madison, Wisconsin. Our goal is to provide our customers with high-quality products and outstanding service. You can be assured that your order will be handled with utmost care and your questions will be answered honestly and promptly. That is the only way that we believe in doing business.

The Rust Store sells products for rust prevention, rust removal, rust conversion and moisture control. The site, The Rust Store, features online shopping and helpful rust-related information.

SharpeningSupplies.com was developed to help you keep your edges sharp. We specialize in sharpening supplies for culinary, woodworking, gardening and hunting/outdoors. The web site, SharpeningSupplies.com features online shopping and information.

WisconsinGoods.com is a unique website specializing in products that are made in Wisconsin. The site sells a variety of products ranging from Rowe Pottery to Wigwam socks and Mepps fishing lures to Bending Branches canoe paddles. In addition, the website carries a variety of books by Wisconsin authors and Wisconsin logo merchandise.

Socksperts, our newest website, is focused on helping customers find the perfect socks to match their specific needs. Socksperts carries approximately 70 styles of Wigwam socks, each with several sizes and colors to choose from. Use the helpful filtering tools narrow by size, length, color, material, and thickness to find the right sock for you!

Please feel free to contact us for more information.